For brands
Become a vetted Champions Source member brand and connect your products with a community of members who are ready to shop with purpose.
Be part of the team
saving collegiate Olympic sports
College sports doesn’t have a passion problem. It has a revenue problem, and you can be part of the solution. Champions Source is a network devoted to saving underfunded college athletic programs. Join us and you can be a part of the team that is doing our part to save collegiate athletics.
Explore brands
For conferences & schools
Join Champions Source and give your athletic communities and sports teams a renewable funding stream.
For fans, family,
& friends
Join a Champions Source conference community (it’s free!). Shop the brands you already buy from and be part of the network saving college athletics at the same time.
“If we don’t do something really different now, we’re going to lose whole sports…”
Foti Mellis
Mountain Pacific Sports Federation
Shop the products coaches and athletes
trust most (and actually use)
Curated products
Shop our selection of premium products and discover which items are recommended by athletes and coaches.
Support schools
When you purchase through Champions Source, a percentage of the revenue goes to the conference you select, so you’re directly supporting college athletic programs.
Conference endorsed
Champions Source is endorsed by many conference commissioners, athletic directors, coaches, and athletes, so you know we’re a platform you can trust.
Member brands
These trusted brands supply the products sold through Champions Source, generating brand revenue while helping fund participating conferences, universities, and athletic programs.
Priority Bicycles
The Belt-Drive Bike Built for Real Life
Quantum Energy Squares
Energy Bars with Caffeine & Protein
Mikasa Sports
Faster than Emotion
View our member conferences
Frequently asked questions
How is Champions Source different from other online retail marketplaces?
Champions Source reinvests a share of every purchase into college athletic programs, turning shopping into steady funding for teams and athletes. The network is backed by participating conferences, athletic associations, and universities.
How does Champions Source generate new funding for collegiate athletic programs?
When you purchase through Champions Source, a percentage of the revenue goes to the conference you select, supporting college athletic programs.
Why are college athletic programs under financial pressure right now?
Many college athletic programs face funding challenges. Champions Source was created to help generate revenue to keep underfunded athletic programs alive.
How does Champions Source benefit members?
Members can discover products and offers from participating brands while supporting their conference community through their purchases.
How is Champions Source connected to LiveChannel?
Champions Source was founded by LiveChannel. LiveChannel is the parent organization behind the Champions Source network.
“Since May 2024, we’ve watched more than 400 college athletic programs get cut, merged, or scaled back.”
John Cofano
Founder of Champions Source