About Champions Source

Founded by LiveChannel, Champions Source is a membership-commerce network built to help college athletics survive its most urgent moment in decades. In the last few years, hundreds of college athletic programs have been cut, and new revenue-sharing rules have redirected the bulk of institutional funding toward football and men's basketball, leaving nearly every other athletic program to fight over what's left. Champions Source was created as a solution to the problem – a way to generate revenue at scale to keep underfunded athletic programs alive.

Champions Source connects a conference's entire community — athletic directors, coaches, student-athletes, staff, alumni, and fans — to a growing network of vetted brands through an authenticated membership platform. It's built with the backing of major conferences, athletic associations, and universities themselves, so members know it's the real thing, not just another retailer licensing a college logo. Every purchase made through Champions Source returns a large percentage of the profit directly to college athletic programs, turning everyday shopping into a steady, self-sustaining revenue stream.

We built Champions Source because college sports is where most of Team USA's Olympic athletes train first — the swimmers, wrestlers, gymnasts, and track athletes who build American athletic excellence long before they ever compete on a global stage. Protecting these programs means protecting that pipeline. Champions Source is open to anyone who believes these programs are worth keeping: a network anyone can join to keep athletic programs and the athletes who depend on them in the game for the next generation.